Experience
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Swatch Group USA, Tissot Division | Head of Social Media
Previously - Social Media Manager, Social Media Coordinator
(October 2015 – Present)
Implement social media strategies, posts, and paid social campaigns to increase online sales for Tissot US.
Develop influencer campaigns based on holidays and/or brand tent poles.
Continually working with national and independent retailers to provide social media content and aid with strategy based on retailer’s business needs and opportunities.
Stage and photograph watches for social media posts/ads, email marketing and digital banners.
Work closely with CAA to develop all NBA and team specific social initiatives.
Manage, monitor and engage in social media platforms to participate in conversations that surround the brand, answer comments, and mediate.
Create and manage all paid social initiatives.
Accomplishments:
Collaborated with GQ Magazine to develop an influencer event to promote Tissot’s new role as the Official Timekeeper of the NBA.
Developed an influencer campaign, alongside Macy’s, to promote the release of the Tissot NBA Watch Collection.
Launched the US division’s Instagram account to aid with market specific content.
Worked with the NBA to plan and monitor social media sweepstakes for NBA All-Star Weekend Getaway and NBA Finals Weekend Getaway, as well as weekly game ticket giveaways.
MTV Networks, The Americas – Creative Department Coordinator
(June 2013 – September 2015)
Created concepts, wrote, and produced on-air promotions.
Worked closely with producers and editors to ensure that final spots met the requests.
Brainstormed and worked on pre-production for launch campaigns.
Customized and managed all on-air graphics for the channel.
Managed the creative productions for the Integrated Marketing department.
Directed voice over recording sessions.
Directed photo-shoots and promotional spots with talent.
Worked directly with artists and talent during live events to ensure production needs were met.
Accomplishments:
Lead and implemented the channel on-air graphics rebrand in 2013 and 2015.
Worked on live production of Millennial Awards 2015 and Juanes Unplugged.
Planned, organized and co-produced the promotional campaigns for Acapulco Shore, Juanes Unplugged, and the Millennial Awards 2015.
MTV Tr3s – Associate Producer/Creative Department Production Assistant
(September 2010 – June 2013)
Assisted on all production shoots.
Worked with a variety of editing programs, like ProTools, Avid, Final Cut, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Oacis Designer and Author.
Carefully selected clips for sponsored and promotional commercials and then created the promos on Avid.
Accomplishments:
Was in charge of the channel rebrand of 2011. Changed the graphics of the channel to revamp the look and feel of tr3s. Also organized the interaction of the on air graphics.